How to Link Your Etsy Shop with Instagram and Facebook for Increased Traffic
Are you an Etsy seller looking to expand your reach and boost traffic to your online shop? In this blog post, we'll show you how to link your Etsy shop with your Instagram and Facebook pages, allowing you to tag your products directly in your posts. By doing so, potential customers will be seamlessly redirected to your Etsy shop, making it easier for them to make a purchase. Let's dive into the steps to make this happen!
Check out this video for more info:
Create a Facebook Business Account and Link Social Media Pages
First things first, head to
business.facebook.com
and create a Facebook Business Account if you haven't already. Link your Facebook page and Instagram account to this Business Account to ensure smooth integration.
Verify Your Domain Name
To proceed further, navigate to the Business Settings section and go to the "
Domains
" tab under "
Brand Safety and Suitability
." Here, you need to verify your domain name. Click on "Add" and create a new domain. Your domain name should start with your shop name and end with "
.etsy.com
". Once added, verify the domain by copying the meta tag provided by Facebook and adding it to your Etsy shop manager under "
Settings
" and then "
Facebook Shops
."
Link Your Catalog
The next crucial step is linking your catalog to your Facebook Business Account. Click on the menu button and go to the "
Commerce Manager
." If you don't already have an account, create one or log in to your existing account. Navigate to the "
Catalog
" section and open the "
Data Sources
" panel. Click on "
Add items
" and select "
Data Feed
" since we want to import all our listings at once.
Utilize the Catalog Generator App
Instead of manually uploading a file, we recommend using the Catalog Generator app. Visit
and sign up or log in to create an account. Connect your Etsy shop with the app to grant access to your listings.
The app will provide you with a URL that serves as a data feed for the Instagram Catalog.
Copy this URL and paste it in the Commerce Manager.
Set Up the Catalog
Once you've added the data feed URL, you can leave the other fields empty and proceed. Choose a sync schedule, such as "
Daily
," to ensure your Facebook and Instagram Catalogs stay up to date with your Etsy listings. Review everything and click on "
Save Feed and Upload
."
Complete the Process
Facebook will download all your listings and add them to your catalog. Depending on the number of listings you have, this process might take a few minutes. Once completed, you'll see your listings appear in the "
Items
" section of the catalog.
Start Tagging Products in Your Posts
Congratulations, you've successfully linked your Etsy shop with your Instagram and Facebook pages! Now, whenever you make changes to your Etsy listings or add new ones, they will automatically sync with your Facebook and Instagram Catalogs.
The exciting part is that you can now tag your products directly in your posts. Whenever you create a new post, use the "
Tag products
" button to link the relevant products. You can also tag products in your IG stories and encourage your customers to tag your products in their posts. This interaction will increase engagement and, most importantly, direct more traffic to your Etsy listings.
Recap and Additional Tips:
Create a Facebook Business Account and link your Instagram account and Facebook page to it.
Switch your Instagram account from a Personal account to a Business account for added features and insights.
Link your custom Etsy domain to your Business Account. The format should be yourshopname.etsy.com.
Create a new data source in the Commerce Manager using the URL provided by the Catalog Generator app.
Submit your domain name for approval in the Commerce Manager.
By following these steps and utilizing the Catalog Generator app, you can significantly enhance your Etsy shop's visibility and reach a wider audience through Instagram and Facebook. If you encounter any issues or have questions, feel free to reach out to us; we're here to help.
Now, go ahead and enjoy the benefits of increased traffic and sales with your linked Etsy shop and social media accounts! Happy selling!