It is a very disheartening thing if you are paying money to visit your store to buy your products. Still, immediately after featuring you, below on the more items section, you have your competitors there! This is the worst nightmare ever when your ads guide buyers to your competitors' pages. There are many bright sides to put ads on Facebook and Instagram, especially on Facebook, as Facebook is grabbing the most massive active crowd. You will be able to reach a billion people buy just placing ads. And if they click and visit your Etsy shop, you win! However, there are also a few good reasons to avoid it. Let's dig in.

There are slight differences, or you categorize these two. Social media marketing will create a brand value for you! It is much needed, and without strong social media marketing for your store, many people will not find you.

You need to promote yourself, no matter what. Soon you will become a brand. Still, you would need to monitor and keep on your marketing stuff, and sometimes you will need to be more careful with these marketing tactics. Your competitors are there.

So, running ads and social media marketing are different. Sometimes you are merging them. Sometimes you are not.

When you are keeping them separate, there is no risk.

Because social media marketing may only display your product, sometimes it can grab your fans to some engagement activities, which is also a branding practice that your users are not noticing.

So, it is okay if you do not include ads in your Facebook posts or Instagram stories. In case you want your users to buy something, you must put a gateway to buy your product directly from Instagram or Facebook. And when it is not redirecting Etsy, it's risk-free and good enough.

It does not bring adverse effects always. Many people are getting traffic and boost after placing ads on Facebook and Instagram. However, some people are getting frustrated as not everyone gets the same output. The charge of Facebook Ad boosting may seem somehow costly to so many users.

A noticeable thing about Facebook Ads is location: if it can be maintained while placing ads, this can lead items in a positive direction.

Usually, if you can bring people, it will result in good. If you think the cost is too expensive, you can manage a coupon.

Here, it would be best if you have a very keen observation. Suppose you place ads on your website. You have fantastic marketing polices, and social media is crazy for your brand and products.

And when you are placing ads, all of those ads show your store, which is fine, but as they land on your page, in the recommendation and products, you may see a section will also promote your competitors.

And if they regularly shop from other shops by clicking your ads, it has multiple disadvantages. It will harm the algorithm too, which will severely affect your business from a social media marketing perspective. And will lead to a massive loss if you have gained the most of your clients and buyers from ads.

There are a lot of side effects of placing ads on social media. Not because of the competitors' revenue, but if one could redirect people only by placing advertisements and investing money on that, he would never want to create a brand. He would never try to improve himself toward the best version.

So, the answer is no. It would be best if you do not place ads directly on Facebook and Instagram. Here are some of the alternatives you should do. Reverse advertisement:

You only have risk when your buyers go somewhere else by clicking your link from Facebook, but what if you embed your Facebook and other social platforms into Etsy Store. It is doubling your marketing. The buyers who will visit you from the Etsy website will notice the plugin that takes to your Facebook or Instagram social pages and business profiles. You just played the reverse game by doing this.

Show your Facebook like widget and make it easier for people to like your page without changing the website.

As you know, social media marketing is a mist. You can avoid placing ads there, but you have to carry on your marketing and branding tactics. There is good news that if you are boosting and promoting your brand via social media, you need a link to buy your product from some e-commerce site. Which can again lead to the same problem, but now, buying things becomes more comfortable. Because both Fb and IG offer the quick buy option that is to be added by the seller on that particular page. So, it is not redirecting to some Etsy website. It is remaining on your Facebook page.

Your products are one of the best products in the relevant field. You are already a brand. You are working to make it more professional and reliable that you do not have to worry about your competitors. So, invest in your online store. Use Etsy to do so.

Grab all the customers from your Etsy page and make such marketing and quality control that they are bound to leave the site and visit your online store regularly. It is a fantastic approach from your side. Use the Etsy page, gather buyers. Your online store will be your greatest asset in this journey.

There are multiple alternatives to play the cards better. Your marketing will give you wings to do many things in your favor. Your branding will support you. Your buyers will be your asset. Create this traffic, use Etsy, build your very own, independent online product store.